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In the midst of uncertain times, Beyoncé, well-known for Queen B, discreetly released a visual album under the title “Black is King” on 31 July 2020, exclusively on Disney Plus. While only her team at Parkwood (the management and entertainment company Beyoncé founded in 2010, and started as a production unit for videos and films in 2008) knew about the album journey, the streaming platforms knew about this surprise release at the same time Queen B’s fans did.

“Black is King” is not the first visual album in history, yet what makes it remarkable is that it was released with…


Image Source: This GIF was made using snapshots from a Youtube video by Vice Arabia.

“What an attractive GIF”, many might say upon seeing “Zohal”, Vice Arabia’s go-to person for all things astronomy and edginess. Did Vice create that edginess in the Arab region though? Where does it stem from, and where is it going from here?

Edginess, a trending word in recent years, quite reflects Vice Media’s thirst to keep doing its magic; a formula consisting of three things, as one of the founders Shane Smith states to ADWEEK in 2014.

“We want to do three things. We want to make good content, we want to have as many eyeballs as possible see that content, and we want to make money so that we can keep paying to do that content,” he says.

Both Smith and Suroosh Alvi, Vice’s founders, concentrated on one big umbrella that followed Vice wherever it landed in its bold journey worldwide…


Silhouettes of mobile device users are seen next to a screen projection of the Youtube logo in this picture illustration taken March 28, 2018. (REUTERS/Dado Ruvic/Illustration)

From that skippable ad most Youtube viewers prefer instead of the long ones they’re obliged to watch, to the big question “How to reach a million viewers on Youtube” which brands, YouTubers, and individuals curious about this platform would like to know more about, does Youtube beat TV from an advertising perspective?

While TV was the most popular medium for advertising in 2014, an influx of different screen types entered the market. …


A Facebook billboard advert can be seen at Earls Court underground station in London, Britain, July 28, 2018. (REUTERS/Henry Nicholls)

“We know people want to see accurate information on Facebook — and so do we”, that’s how Facebook begins its blogpost “Working to Stop Misinformation and False News”. The platform details how it’s focusing on this goal through three key areas. If Facebook was really implementing those actions, then why is it still making headlines for not doing enough to combat fake news?

The spread of news on Facebook goes back to September 2006, ever since the launch of its news feed. …


Upon hearing the word “virality”, perhaps what first comes to the mind of many is Buzzfeed, the digital news and entertainment company. Ever since Jonah Peretti founded it in 2006, the internet has seen a huge influx of the listicles news format, in itself considered a major part of “viral content”.

This type of content seems to be contributing to the need for us to remain connected. Just imagine three close friends mentioning a topic, then a colleague asking you “Are you serious you haven’t read it yet?”. While reading this text, you might even be thinking about “what went viral today”, or feeling you really need to view the latest Twitter trends.

However, if we were to agree with Kevin Kelly in his book “The Inevitable” that we’re “marching inexorably toward connecting humans and machines into a global matrix”, and that matrix being merely a process where there is a…

Zeina Nasser

A Journalist with 10 years of experience in the media sector. From Lebanon, currently living in Dubai. I believe in humanizing the #digital one post at a time.

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